Client

Kanata Indigenous

Services

Brand, Marketing

Overview

Kanata Indigenous Workplace Skills (IWS) is a new Indigenous owned business, who came to us to develop a starter branding package. Work included, logo design and marketing materials. They were seeking a modern logo that wasn’t pretentious and had a subtle connection to their Indigenous client base. The subsequent branding package was inspired by traditional Indigenous painting techniques, while maintaining a contemporary digital presence.

About the brand.

The Kanata IWS logo was hand painted with many swipes of a calligraphic brush and raw pen ink then pieced together along with many attempted letters and ink splashes. Once finalized, we vectored the final piece and paired it with Raleway to pull it all together.

For the brand colors we chose Tarawera blue as the primary and Well read as a complimentary secondary.

Tarawera
R34 G60 B74
C87 M66 Y51 K 43

Well read
R142 G56 B58
C30 M85 Y72 K27

Noteworthy.

For the brochure, we further explored the theme of paint. Full swoops of brand color throughout this piece paired with their Canadian wilderness roots came together quite nicely. Once we reviewed their mission and sellable elements we packaged it up and sent it to print.

We’re happy to announce that their new presence was met well with their partners and prospective clientele. They have since signed on for phase two, a web presence.

We're in. Are you in?

If you like what you've seen, please head over to the contact page and let's try to make something wonderful.

Let's do this